Keep it simple
Posted by Yuri Musienko on Dec 2021
Our time is quite remarkable: everything is changing and moving forward at a breathtaking pace. This is most evident in digital marketing trends 2021 because new current logo design trends 2022 are superimposed on previous ones.
For starters, it’s necessary to indicate that promising branding trends in 2022 combine old and new trends. There is a return to the previous eras; for instance, bright neon pictures with ink-black and white fonts. Complex animation and 3D gradients remain relevant. Logo design trends are based on the same aspects that specialists have been learning for the last couple of years; however, fresh developments will be present as well. Let’s begin!
Animated logos remain trendy. Modern specialists learnt to make them very interesting and useful for brands at the same time. A combination of 2D and 3D animation, when a logo has several moving parts, is relevant. Designers shouldn’t be afraid to play with details, create pictures of different complexity levels. These techniques help not only to get the attention of a brand’s potential audience but also to tell a certain story.
A 3D gradient is gaining momentum. This is a perfect solution for our society where not a single person can imagine his life without a smartphone.
Designers like gradients. They can help to make any group of colors unique and dynamic. 3D effects in logos, in particular, conical ones, are suitable for the central plot. They highlight the contrast between colors. Logo design specialists note that conical gradients will continue to be widely used. That is due to their possibility to turn simple projects into complex ones.
Simplification isn’t just a logo design trend for 2022 – it is also a great solution for the implementation of many styles. A formula for the success of simplicity is based on three pillars – practicality, comfort, and aesthetics.
Design navigation will be simple and sequential if you follow a logical order. A designer should be able to highlight vital information correctly.
Another advantage of this trend is the possibility to provide the viewer’s eyes with the chance to rest. Too much information and unnecessary details surround us today and the simplicity will help to mitigate these circumstances and subdue them.
Letters overlapping, «destruction» of their parts, incompleteness, emptiness in lines, and bleached parts – all of that draws the viewer’s attention to the logo. The trend has a flip side – it’s essential not to overdo it. The inscription needs to remain distinctive. The audience shouldn’t be left guessing what brand they’re dealing with. They must remember it and recognize it next time.
The simplicity extends to an emblem as well. This solution has been popular for many years and it’s more often used in corporate graphics. Minimalism played a large role in this direction. Emblems became more accessible to the audience and the detailing remained unchanged.
A complete alternative to the previous trend is harmony. You should prefer symmetry and moderation here. It may be an emblem or monogram. It will look nice and attractive.
A logo doesn’t have to include a separate symbol to make a designer convey his ideas to the audience. Even an inscription can fulfill this task and it doesn’t matter how original the font is. If everything is done properly – it will be remembered.
A trademark and font can and must be combined in 2022. This will help to make the logo unique, adaptive, and interesting. It will be telling the audience its hidden meaning.
According to experts, emblems with handwritten inscriptions can convey the company’s idea more accurately than their analogs. You must admit that this format looks realistic and lifelike. In addition, it strikes the potential client’s eye. To meet all three requirements, a designer has to choose the most appropriate font. The main requirements are attraction and readability.
In 2022, you will see logos, which will raise the text from words that support the image to the focus itself. There will be strange and bold fonts, which are greatly complemented by outstanding characters. Oddities of typography in logos are a great trend. This allows showing a company’s nature and making its logo original.
There are many ways to make a font bold – it’s possible to play with the size of letters, their order, and positions. Sometimes such ideas might seem crazy, but that’s the whole point of it. This trend will be good for those, who are tired of old standard fonts.
You can scatter the letters or reflect them. There’s no right way to make a logo. The only requirement – it has to be legible and readable.
These logo design trends will be forgotten: